Designs that will leave you over the Moon
Posted on July 18 2018
We are so excited to be featured in the July issue of ETC. Magazine, a complimentary lifestyle magazine.
Here's a copy of what the lovely and talented Janet McMeekin, acclaimed interiors features writer has penned for us...
With its eye-catching bay windows and vibrant, ever-changing displays of stunning fabrics, for anyone with a passion for interior design, the lure of visiting the enchanting showroom of Applemoon Interiors is impossible to resist.
“Moving to this unique building in Westergate, near Chichester, has been one of the best business decisions I’ve ever made,” reveals Kim Hayman, who launched Applemoon Interiors, back in 2007.
“Over the years, numerous clients have mentioned that popping into my showroom makes them feel like being a child in a sweetshop.
“I can totally understand where they’re coming from, since we stock a plethora of fabric books to pore over and inspire their projects, whether that’s simply choosing new curtains, updating one room, or even completely redesigning an entire home.”
Kim has come a long way since her first foray into the world of interiors.
In 2003, while working at a Chichester branch of Laura Ashley, she began dabbling in curtain-making.
Realising there was huge demand for beautifully-made curtains and blinds, Kim upskilled, studying for six months with the National Design Academy.
“It was excellent training,” Kim reveals. “I took such pride in my work and learned everything from the basics to advanced techniques, such as making Roman and Austrian blinds.”
Having breezed through the course, consistently achieving top marks, plucky Kim began toying with the idea of branching out on her own.
“After chatting through the pros and cons with my husband, Mark, we concluded that starting a curtain-making business from home was definitely viable and would also tie in well with bringing up our three sons,” Kim explains.
Word soon spread and, as a result, Applemoon expanded rapidly. Outgrowing both the home base and, later, a purpose-built workroom, in 2012, Kim moved to a converted barn on the outskirts of Arundel.
“It was a wonderful space, nestling in the heart of the countryside,” she recalls.
At first this idyllic setting seemed perfect. Business was brisk and Kim began hiring staff and running sewing classes, which proved extremely popular.
“Gradually, however, I realised the barn was too remote,” Kim says. “Applemoon Interiors required a showroom with more presence, in a location closer to Chichester.”
In 2013, Kim discovered her current premises and began transforming the dated space to create a colourful, welcoming showroom.
Kim Hayman with Abby Birch one of three curtain makers employed by Applemoon Interiors.
Whizz forward five years, and Applemoon Interiors has gone from strength to strength.
“Apart from soft furnishings, including curtains, cushions and lampshades, we’ve gained a reputation for being specialists in handmade Roman blinds,” says Kim. “Our clients are mainly in Sussex, Hampshire, Surrey and Kent, although we do have people who visit from London and further afield, too.
“The fabric library has grown enormously and, as well as stocking larger brands such as Romo and Voyage, we also sell fabric from smaller independents and lesser-known brands that can’t be bought online, such as Charlotte Gaisford and Linwood.”
During 2010, a golden opportunity arose for Kim to diversify into interior design when she was commissioned to fit out a showhome.
“To be honest, I’d already been helping many of my clients with their interior design since launching Applemoon, but this was the first time I’d taken on a whole home – and I loved every moment,” Kim confides.
Since then, Kim has worked on dozens of interior design projects, ranging from barn conversions to period properties, through to contemporary apartments and commercial projects.
“I really enjoy working closely with clients to design beautiful yet practical schemes for homes of all styles and sizes and also business premises,” says Kim.
“My approach to interior design is very realistic. I always listen very carefully to my clients’ needs and then tailor schemes specifically to the brief and budget, ensuring they are 100 per cent happy.”
This conscientious, client-focused attitude was recognised in 2015 when Applemoon Interiors scooped the title of Small Business of the Year in the Chichester Observer & Gazette Business Awards.
“It was a real feather in our cap to receive such a prestigious accolade,” Kim says.
Applemoon has continued to flourish, with both the soft furnishing and interior design sides of the business booming.
“It’s been such a fantastic journey and one that I’m still as passionate about today as I was 15 years ago,” Kim adds.
“Apart from our recent showroom relaunch, we’ve got several other really exciting developments in the pipeline for 2018. They’re under wraps at the moment, but I just can’t wait to share them.”
The recently revamped showroom is a relaxed space where clients can discuss ideas for their interiors schemes with Kim
WORDS: JANET MCMEEKIN
PHOTOGRAPHS: ABIGAIL FAHEY PHOTOGRAPHY